A
Cross-Cultural Study of Socially Appropriate Behavior: A Comparison
Between Japanese and United States Undergraduates
O. Iwata |
The
present study was undertaken to investigate differences between Japanese
and United States undergraduates in the judgment of socially appropriate
behavior, i.e., the strength of social norm. Both the Japanese scale
of social norms and its English translation had 46 statements of
behavior which were supposed to be socially appropriate both in Japanese
and United States public or semi-public spaces. Subjects were asked
to evaluate the degree of their agreement or disagreement with each
statement on a five-point scale. "Tokushima" sample of
Japan consisted of 156 undergraduates. There were two United States
samples. "Irvine" sample consisted of 153 undergraduates
while "Boulder" sample had 91 undergraduates. "Tokushima" sample
was compared with the two United States samples by means of two-tailed
t-tests. The findings of this study generally indicate that an overwhelming
majority of social norms are stronger in Japanese undergraduates
than in United States counterparts.
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