Effects
of visual, verbal and auditory information on indirect person-perception
S.N. Rai & K.R.K. Srivastava |
To
examine the effects of visual, verbal and auditory information on
indirect person perception, 75 girl students ranging between 14 and
16 years were selected as Ss, far the visual presentation a full
black white photograph of a girl of M. A. class in Indian Lady's
dress, for verbal a typed narrative (pen-portrait) prepared very
objectively on the basis of reports of 60 students and for auditory
same narrative through tape recorder was presented before the Ss.
Twelve seven point semantic differential scales were used to assess
the evaluative, potency and activity factors. The results showed
that different mode of presentation did not generate different perception
in case of most of the scales. It is discussed that no difference
in person perception generated by the visual, verbal and auditory
was found because the processes, amount of information, and exposure
time for these three modes were similar.
|